Design

The Design Track offers a multidisciplinary and experiential approach that integrates design culture, creative tools, and strategic thinking.

It prepares students to understand and apply design as a key driver of innovation, communication, and value creation in business contexts.

The track focuses on:

• Visual communication and image analysis

• Design history and its societal impact

• Technical skills using professional creative tools

• Strategic use of design in innovation and branding

• Human-centered design processes

• Brand storytelling and communication strategy

This certificate validates the student’s ability to connect creative design practices with strategic business goals, fostering a hybrid profile equipped to work across disciplines and contribute meaningfully to innovation-driven organizations.